Lane Harbin | SaaS Marketing Strategist

Dynamic marketing leader with 8+ years of experience in brand and content strategy and 6+ years focused on B2B SaaS marketing. I am currently Director of Marketing at CM Group, a global family of marketing technologies that includes Campaign Monitor, Emma, Sailthru, Selligent, and other industry-leading brands. Prior to joining CM Group, I held positions in content strategy and digital marketing, most recently at Golden Spiral, a marketing agency for B2B technology companies.

I am an advocate for closing the gender pay gap, helping women succeed in tech-related careers, and seeing more diversity in leadership across every industry. I am a founding member of Nashville’s Ladies Get Paid, an organization dedicated to closing the gender wage gap by providing salary negotiation workshops and resources to women. I currently serve as co-committee chair for the Greater Nashville Technology Council’s (NTC) Marketing Peer Group. I previously served on the Board of Directors for Women in Technology of Tennessee (WiTT), a nonprofit that helps girls discover a love of technology and provides women the resources they need to succeed in STEM careers.

I’ve had the honor of speaking on the topics I care about most—including technology, diversity, negotiation, and marketing—at events hosted by Digital Summit Series, Tech Ladies, StyleBlueprint, MTSU and more. My work has been featured in Forbes, CMO, MarTech Advisor, and The Washington Post.