About: At Campaign Monitor, I led the creation of a premium guide titled “The Ultimate Guide to Gen Z Marketing in 2019″ after noticing a gap in the market. Though marketing publications were constantly talking about millennials, not many were talking about Gen Z. For our target audience, email marketers, Gen Z is an important demographic to understand and reach with marketing. This report leveraged responses from 600+ Gen Zers to create a thorough, informational guide to understanding the world’s newest big spenders.
Results:
- 10K visits within first three months of publishing
- Ranked in the No. 1 position for key search term within two weeks
- Over 47M+ earned impressions through media coverage
Link: The Ultimate Guide to Gen Z Marketing in 2019
Sample Coverage:
- Forbes: How to Reach College Students with Your Marketing Efforts
- MarTech Advisor: Gen Z — Everything Marketers Need to Know
- Marketing Tech News: Why Gen Z Will Change Marketing
- SME Technology Guide: 5 Small Business Technology Trends for 2020
- Elite Business Magazine: Why SMEs need to take a generational approach in marketing
