Case Study: The Ultimate Guide to Gen Z Marketing in 2019 [Premium Guide]

About: At Campaign Monitor, I led the creation of a premium guide titled “The Ultimate Guide to Gen Z Marketing in 2019″ after noticing a gap in the market. Though marketing publications were constantly talking about millennials, not many were talking about Gen Z. For our target audience, email marketers, Gen Z is an important demographic to understand and reach with marketing. This report leveraged responses from 600+ Gen Zers to create a thorough, informational guide to understanding the world’s newest big spenders.

Results:

  • 10K visits within first three months of publishing
  • Ranked in the No. 1 position for key search term within two weeks
  • Over 47M+ earned impressions through media coverage

Link: The Ultimate Guide to Gen Z Marketing in 2019

Sample Coverage:

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