Director of Marketing at CM Group | Campaign Monitor, Delivra, Emma, Liveclicker, Sailthru and Vuture
February 2019 – Present. As Director of Marketing, I lead a team of marketing professionals in communicating and differentiating our family of MarTech brands, building an engaged audience across the globe, and driving the business forward.
Senior Content Marketing Manager at Campaign Monitor
March 2018 – February 2019. In my role as Sr. Content Marketing Manager at Campaign Monitor, I led our content marketing team and oversaw the creation and promotion of strategic content (guides, landing pages, blog posts, infographics, videos and more) to attract, convert, and retain our customers.
Content Marketing Strategist at Golden Spiral
June 2015 – March 2018. Led content marketing strategy for all B2B technology clients. Wrote content for all projects, ensuring copy supported strategic marketing plan. Increased content leads through landing pages, drip campaigns, paid social, and CRO. Created SEO-driven content strategy that increased monthly organic traffic. Built lead nurturing workflows by mapping a segmented, multi-channel strategy fueled by killer content.
Marketing Communications Specialist at Talitha Koum Institute
June 2014 – May 2015. Functioned as chief content strategist for all web, print, and social media projects. Developed and implemented comprehensive marketing plan targeted at building brand awareness, as well as increasing donations and promoting donor retention. Managed multiple teams of marketing and communications interns.
Content Marketing Coordinator at The Overton Group
August 2013 – May 2014. Composed all marketing content across mediums including website copy, PR and social. Oversaw execution of all marketing campaigns including creative direction, production, and promotion. Assisted in the development of sales proposals and drafted responses to RFPs.
Marketing & Communications Intern at Red Square Agency
May 2013 – August 2013. Composed feature stories for client publications, short-form social media updates, and traditional pieces for public relations efforts. Compiled research, engagement and metrics reports for client projects. Created digital and social media strategies.
Digital Marketing Manager at Auburn Alumni Association
January 2013 – May 2013 (Semester-Based). Created and executed digital marketing campaigns for all University initiatives. Wrote blog posts for Auburn Magazine website. Researched and recommended new website features based on audience feedback. Posted relevant community content on social to increase alumni engagement.
Editorial Assistant at Verge Pipe Media
May 2012 – December 2012 (Semester-Based). Wrote and published bi-weekly blog posts aimed at lead generation. Composed short-form social media status updates for agency and clients. Developed and adjusted editorial strategy based on regular competitive analyses. Conducted bi-weekly review of digital analytics.
Associate Editor at The Auburn Plainsman
August 2011 – September 2012. Wrote 30+ feature articles for the weekly print edition of the paper. Generated story ideas across multiple topics for 6+ audience segments. Conducted interviews with industry leaders and subject matter experts.
- Women in Technology Tennessee (WiTT)
- Ladies Get Paid Nashville
- Tennessee HIMSS
Bachelor of Arts (BA), English