Experience

Summary

With extensive experience in digital marketing for SaaS brands, I specialize in developing data-driven strategies that help tech companies grow. I am currently the Director of Content & Corporate Marketing for Campaign Monitor, a global tech company and email marketing platform.

Work Experience

Director of Content & Corporate Marketing at Campaign Monitor

February 2019 – Present. As Director of Content & Corporate Marketing for Campaign Monitor, I lead a team of scary-smart marketers in communicating and differentiating the Campaign Monitor brand, building an engaged audience across the globe, and driving the business forward.

Senior Content Marketing Manager at Campaign Monitor.

March 2018 – February 2019. In my role as Sr. Content Marketing Manager at Campaign Monitor, I led our content marketing efforts and oversaw the creation and promotion of strategic content (guides, landing pages, blog posts, infographics, videos and more) to attract, convert, and retain our customers.

Content Marketing Strategist at Golden Spiral

June 2015 – March 2018. Wrote content for all projects, ensuring copy supported strategic marketing plan. Increased content leads through landing pages, drip campaigns, paid social, and CRO. Created SEO-driven content strategy that increased monthly organic traffic. Built lead nurturing workflows by mapping a segmented, multi-channel strategy fueled by killer content.

Marketing Communications Specialist at Talitha Koum Institute

June 2014 – May 2015. Functioned as chief content strategist for all web, print, and social media projects. Developed and implemented comprehensive marketing plan targeted at building brand awareness, as well as increasing donations and promoting donor retention. Managed multiple teams of marketing and communications interns.

Content Marketing Coordinator at The Overton Group

August 2013 – May 2014. Composed all marketing content across mediums including website copy, PR and social. Oversaw execution of all marketing campaigns including creative direction, production, and promotion. Assisted in the development of sales proposals and drafted responses to RFPs.

Marketing & Communications Intern at Red Square Agency

May 2013 – August 2013. Composed feature stories for client publications, short-form social media updates, and traditional pieces for public relations efforts. Compiled research, engagement and metrics reports for client projects. Created digital and social media strategies.

Digital Marketing Manager at Auburn Alumni Association

January 2013 – May 2013 (Semester-Based). Created and executed digital marketing campaigns for all University initiatives. Wrote blog posts for Auburn Magazine website. Researched and recommended new website features based on audience feedback. Posted relevant community content on social to increase alumni engagement.

Editorial Assistant at Verge Pipe Media

May 2012 – December 2012 (Semester-Based). Wrote and published bi-weekly blog posts aimed at lead generation. Composed short-form social media status updates for agency and clients. Developed and adjusted editorial strategy based on regular competitive analyses. Conducted bi-weekly review of digital analytics.

Associate Editor at The Auburn Plainsman

August 2011 – September 2012. Wrote 30+ feature articles for the weekly print edition of the paper. Generated story ideas across multiple topics for 6+ audience segments. Conducted interviews with industry leaders and subject matter experts.

Affiliations

  • Women in Technology Tennessee (WiTT)
  • Ladies Get Paid Nashville
  • Ladies, Wine & Design Nashville
  • Tennessee HIMSS

Education

Auburn University
Bachelor of Arts (BA), English