My Work

I am a content marketing strategist with extensive experience creating and directing work that helps SaaS & B2B tech brands attract, convert, and retain more paying customers. Explore some of my favorite projects:

Case Study: Email Marketing Benchmarks Campaign

  • Increased traffic to page by 170% YoY
  • 47k page visits to report in first month
  • Ranked in #1 spot for key search terms
  • 35 pieces of media coverage
  • Influenced $91k+ in AER to date

Case Study: Holiday Email Marketing Campaign

  • $14k+ AER within first three months of publishing
  • Generated 48 new customers with a single email campaign
  • 85% upgraded to a monthly plan, resulting in a higher lifetime value

Case Study: Mid-Funnel Competitive Content

  • Ranked in the No. 1 position for key search term within four weeks
  • Leveraged by marketing and sales teams during key buying moments as the competitive landscape changed rapidly in 2019

Case Study: Content Strategy & Budget Optimization

  • Increased content production by 200%
  • Reduced costs by 50% within first 6 months
  • Increase organic traffic by 60%

Case Study: Nonprofit Marketing Campaign

  • Nonprofit content now receives 6k visits/month
  • Ranks in position No. 1 for “nonprofit email benchmarks”
  • Ranks in position No. 2 for “nonprofit email marketing”
  • Generated $48k in influenced AER

Case Study: The Ultimate Guide to Gen Z Marketing

  • 10k visits within first three months of publishing
  • Ranked in the No. 1 position for key search term within two weeks
  • Over 47M+ earned impressions through media coverage

Case Study: 2019 Email Marketing Benchmarks

  • 25K+ visits within first three months of publishing
  • Ranked in the No. 1 position for a very competitive key search term
  • Over 8M+ earned impressions through media coverage in 2019
  • Influenced $25k+ in AER for original launch
  • Later iterations influenced an additional $43k+ AER

Case Study: Small Business (SMB) Marketing Campaign

  • 800+ downloads within the first week of launching
  • 20k+ organic search impressions in 3 months
  • 3,000+ hits in first month after launch
  • Leveraged in paid Demand Generation efforts

Case Study: Event Marketing & Community Building

  • Exceeded attendance goals by 30%
  • Completely sold out event
  • Generated nearly $10k in pipeline
  • 300k+ earned impressions generated from post-event coverage

Portfolio: B2B Tech Content Marketing Samples

  • B2B technology content
  • Wearable technology content
  • Cybersecurity content
  • HealthTech content
  • CRM content
  • FinTech content
  • + more