My Work

Case Study: Email Marketing Benchmarks Campaign

• Increased traffic to page by 170% YoY
• 47k page visits to report in first month
• Ranked in #1 spot for key search terms
• 35 pieces of media coverage
• Influenced $91k+ in AER to date

Case Study: Holiday Email Marketing Campaign

• $14k+ AER within first three months of publishing
• Generated 48 new customers with a single email campaign
• 85% upgraded to a monthly plan, resulting in a higher lifetime value

Case Study: Mid-Funnel Competitive Content

• Ranked in the No. 1 position for key search term within four weeks
• Leveraged by marketing and sales teams during key buying moments as the competitive landscape changed rapidly in 2019

Case Study: Content Strategy & Budget Optimization

• Increased content production by 200%
• Reduced costs by 50% within first 6 months
• Increase organic traffic by 60%

Case Study: Nonprofit Marketing Campaign

• Nonprofit content now receives 6k visits/month
• Ranks in position No. 1 for “nonprofit email benchmarks”
• Ranks in position No. 2 for “nonprofit email marketing”
• Generated $48k in influenced AER

Case Study: The Ultimate Guide to Gen Z Marketing

• 10k visits within first three months of publishing
• Ranked in the No. 1 position for key search term within two weeks
• Over 47M+ earned impressions through media coverage

Case Study: Small Business (SMB) Marketing Campaign

• 800+ downloads within the first week of launching
• 20k+ organic search impressions in 3 months
• 3,000+ hits in first month after launch
• Leveraged in paid Demand Generation efforts

Case Study: Event Marketing & Community Building

• Exceeded attendance goals by 30%
• Completely sold out event
• Generated nearly $10k in pipeline
• 300k+ earned impressions generated from post-event coverage

Portfolio: B2B Tech Content Marketing Samples

• B2B technology content
• Wearable technology content
• Cybersecurity content
• HealthTech content
• CRM content
• FinTech content
• + more